Malte in a light blue shirt and beige trousers
Malte in a pink shirt and black trousers
Malte in a black leather jacket
Malte in a black shirt by the sea
Malte F.
Creator Portfolio
mail@maltefriederich.de
@maltefriee

Malte Friederich

Menswear Creator Portfolio
~700,000 views and 750+ new followers – in just 19 days.
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About me

Hi, I'm Malte – a menswear creator based in Germany. I go into the stores, try on the new pieces and show them the way people actually shop: honest, quick and with every item named.

My content is built around short try-on reels – “5 pieces I'd actually wear”, “the last one is my favourite”, rankings and full looks. Clean edits, the whole outfit in frame, and a clear reason to save the video for the next shopping trip.

I create in English for an international menswear audience, with a strong core in Germany.

Portrait of Malte
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Growth

19 days.
That's all it took.

On October 19th I started posting every single day. Less than three weeks later my reels have reached almost 700,000 views and over 750 new people follow along – the largest group: men aged 25–34.

~700kviews in 19 days – since October 19th
+750new followers in the same 19 days – and growing every day
~10reels a day, every day since October 19th (179 reels in 19 days)
124kviews on my best reel – a Uniqlo × JW Anderson try-on
25–34largest audience group: men aged 25–34, the core menswear customer
54%of my audience in Germany, followed by the UK, Spain, France and the Netherlands
Instagram data, October 19 – November 6, 2026.
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Video content

Uniqlo jackets try-on reel124kUniqlo × JWA Uniqlo trousers try-on reel22kUniqlo trousers Massimo Dutti jackets try-on reel17kMassimo Dutti Massimo Dutti try-on reel17kMassimo Dutti COS jackets try-on reel15kCOS jackets Uniqlo winter jackets reel14kUniqlo winter

In-store try-on

5–6 pieces from one store, tried on in the fitting room, best piece last.

Shopping list

Every piece named with colour – content people save for their next trip.

Ranking

“Ranking my 5 …” – honest opinions that drive comments and shares.

Full look

One outfit, piece by piece, styled for everyday wear.

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Photo content

Malte walking in a black leather jacket
Malte sitting on stone steps in a dark blazer
Malte at a café table in a grey knit
Malte on a sofa in a white knit
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Brands

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Paid partnership

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Photo carousel for @prohibitedclo – styled outfit, shot on location in the city.

Featured in my content Uniqlo · COS · Massimo Dutti · Zara
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Let's work together

Trial reel series

Your pieces in several trial reels – different hooks, edits and outfits. Instagram shows them to non-followers first, so your brand reaches a fresh menswear audience, and the best one goes to my feed.

Outfit content

Your pieces styled into full looks – as reels and an editorial-style photo carousel, shot on location.

Usage rights

Content can also be delivered for your own channels and ads on request.

Let's create
something together.

mail@maltefriederich.de
@maltefriee